Miss Sierra Leone Limited has in a press conference held at the Sierra Leone Tourist Board Lumley Beach officially said they will be hosting the 2014 National beauty pageant in Sierra Leone.
According to Mohamed Lamrana Jalloh, Managing Director of Miss Sierra Leone Limited, the event is schedule to take place on the 10th May 2014 at the Miatta Conference Hall, Youyi Building in Freetown.
He said this year’s Miss Sierra Leone will commence with a three day audition which will start on the 11th to 13th of April.
Speaking in an interview to AYV, Jalloh said being that the winner will be representing Sierra Leone in other parts of the world, there are sets of criteria which the 14 contestants should meet before they are allowed to contest in this year’s contest. Amongst the criteria he said, all contestants must have a higher National Diploma, should be a Sierra Leonean, should be within the age of 18 and not have given birth to a child and must have a natural skin color.
Jalloh said the winner of the competition will be representing Sierra Leone in international pageants such as the Miss ECOWAS, Miss West Africa, Miss World and Miss Universe, adding that the company also seeks to ensure that the winner of the contest becomes a truly national icon who will be recognized all around the world.
“The reason for this is the appearance on the scene of a number of individuals and groups organizing competitions to select a national beauty queen, which have been poorly resourced and lacked credibility. This has resulted in Sierra Leone been poorly represented at international competitions and resulted in our representatives been stranded in foreign lands on a number of occasions,” Jalloh said.
Meanwhile, he said the company has now been revived and wished to undertake the task for which it was established on a sustainable basis, noting further that because of their good work they have been recognized and accredited by the Ministry of Tourism and Culture as the sole organization mandated to organize national beauty pageants and to oversee all pageants that involve selecting representatives to international pageants.
He informed journalists that the patron for this year’s Miss Sierra Leone contest is the First Lady, of the Republic of Sierra Leone, Mrs. Sia Koroma.
The Managing Director of Premier Media Consultancy and Board Member of Miss Sierra Leone Ltd, Dr. Julius Spencer, assured journalists and the people of Sierra Leone that the upcoming event would be the first of its kind and will make history in Sierra Leone.
The main sponsors of this year’s pageant are Mercury International, Sierra Leone Commercial Bank and Union Trust Bank.
The company was registered as a non Profit Company in 2001 with the primary objective of organizing national competitions to select a beauty queen for the country in a transparent and respectable manner and to ensure that the country is well represented at international pageants like Miss ECOWAS, Miss West African, Miss World and Miss Universe.
The current directors of the company are Dr. Adonis Abboud (Chairman), Mr. David Carew, Mrs. Jenneh Amara Bangali, Mrs. Dunni Chaloba, Ms. Shelac Sonny-Davies, Dr. Julius Spencer, Ms Amie Dumbuya, Mr. Dennis Nelson- Streeter, Mr. Mohamed Lamarana Jalloh and the Director of Culture in the Ministry of Tourism and Culture.
Auditions for contestants will be held this year in Freetown at the Ministry of Tourism and Culture’s conference room at Kingharman Road from April 11 to 13.
Application forms will be available at Le25, 000 on the 11th April at the venue and applicants are invited from the twelve districts and the Western Area.
Applicants travelling form the provinces who qualify to be auditioned will have their transport fares refunded by Miss Sierra Leone Limited.
To quality for audition, applicants must fulfill the following criteria:
- Be a Sierra Leonean young lady aged between 18 to 26 years.
- Be single and should not have given birth to a child
- Have natural skin colour with no evidence of the use of skin lightening cream (bleaching)
The pageant will have 14 contestants representing all the districts in the country. The main prizes will be a car, cash prizes of Le10 million, Le5 million and Le3 million and consolation prizes of one million Leones. Contestants also stand to win air tickets, I-pads, I-phones and a host of other prizes.
The winner of the competition will be crowned Miss Sierra Leone 2014 and will receive a monthly stipend form Miss Sierra Leone Limited for one year and also be provided with funding to undertake charitable work.
The pageant will also identify Sierra Leone’s representative to Miss World, Miss Universe, Miss Earth, Miss West Africa International and Miss ECOWAS.